Best Social Media Campaigns

Barry Ian Thomson
Barry Ian Thomson

For those that may have missed it, social media gurus Postano compiled a summary of the best social media campaigns of 2013. The list highlights the variety of excellent campaigns, each using a particular social media channel to great effect whether it be Facebook, Twitter, Instagram or YouTube. While the Oreo – Superbowl ‘Blackout’ campaign grabbed a lot of headlines (on both sides of the Atlantic), my favourite remains the Dove ‘Real Beauty Sketches’ campaign which not only garnered a huge amount of views and shares, but also led to more than 1,800 blog articles and many mainstream press articles, and therefore reached a non-social-media-savvy audience too.

To read the full article by Alan Cassinelli, Content Marketing Specialist for Postano, follow this link


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