The Premier League Unveils New Brand Identity

The Premier League Unveils New Brand Identity

The Premier League today unveiled its new look brand identity for season 2016/17 onwards.  The league body had previously announced that it would not be seeking a new title sponsor to replace Barclays whose sponsorship of the world’s most watched soccer league finishes this season.

PL Brand Identity

PL App Icon

From the 2016/17 season, the league will simply be known as the Premier League. The new identity includes a re-imagining of the lion motif that has been included in previous incarnations of the logo. Perhaps the most striking difference is, however, the use of bold magenta, lime green and cyan colours along with the lion motif.  This modern look is in stark contrast to some of the more antiquated league badges around the world which adopt heraldic overtones.

The bold designs are the combined efforts of DesignStudio and Robin Brand Consultants.

More details:


Barclays Premier League Twitter Followers: A Global Perspective

Twitter Reveals Barclays Premier League Allegiances Across the World

twitter map

The Barclays Premier League is often labelled as “the best” football league in the world, a notion that is reflected by the huge TV broadcast deals it generates.

The boffins at Twitter have created a visual map of where the followers of all 20 Premier League clubs come from, country-by-country across the globe. To use the interactive map click here:

In the United Kingdom the breakdown of Twitter followers looks like this:

Live Streaming and Live Sport on a Collision Course

periscope  meerkat

As has been predicted by many within the sports marketing industry, the days of using live streaming apps such as Periscope and Meerkat at live sporting events look numbered.

Last week, in a move to protect the exclusivity of its broadcasting rights contracts, the NHL announced that the use of live streaming apps at NHL matches is a violation of the TV rights deal. Deputy commissioner Bill Daly stated:

We have been advised that certain individuals attending NHL games pursuant to credentialed access are streaming live footage from inside NHL arenas before, during and after NHL games using technology offered by companies such as Periscope and Meerkat.  As a reminder, NHL media credentials prohibit any “unauthorized use of any transmission, picture or other depiction or description of game action, game information, player interview or other arena activity . . . without prior written approval of” NHL or the team as applicable.

Without limiting the generality of the credential language, any streaming of footage in violation of the NHL’s Broadcast Guidelines (including, for example, live streaming inside the arena less than 30 minutes before the start of the game) and Media Access Policy is expressly prohibited.

It remains to be seen whether other governing bodies of sport will follow suit and issue official guidance regarding the use of Periscope and Meerkat at live events.

Sports franchises are, however, expected to continue to utilise live video streaming apps to reach new audiences in real-time, providing fans with exclusive, direct access to press conferences, interviews and competitions.

Sky Sports to use Second Screen in battle with BT Sport


Barry Ian Thomson
Barry Ian Thomson

According to The Drum, Sky Sports have announced a revamp of their existing websites and the launch of a new “Football Centre Score” app to supplement the new European sports channel that launches soon. This is the latest move in a long-running battle with BT Sport over live TV sport content, broadband and telephony services.