The Premier League Unveils New Brand Identity

The Premier League Unveils New Brand Identity

The Premier League today unveiled its new look brand identity for season 2016/17 onwards.  The league body had previously announced that it would not be seeking a new title sponsor to replace Barclays whose sponsorship of the world’s most watched soccer league finishes this season.

PL Brand Identity

PL App Icon

From the 2016/17 season, the league will simply be known as the Premier League. The new identity includes a re-imagining of the lion motif that has been included in previous incarnations of the logo. Perhaps the most striking difference is, however, the use of bold magenta, lime green and cyan colours along with the lion motif.  This modern look is in stark contrast to some of the more antiquated league badges around the world which adopt heraldic overtones.

The bold designs are the combined efforts of DesignStudio and Robin Brand Consultants.

More details:


Barclays Premier League Twitter Followers: A Global Perspective

Twitter Reveals Barclays Premier League Allegiances Across the World

twitter map

The Barclays Premier League is often labelled as “the best” football league in the world, a notion that is reflected by the huge TV broadcast deals it generates.

The boffins at Twitter have created a visual map of where the followers of all 20 Premier League clubs come from, country-by-country across the globe. To use the interactive map click here:

In the United Kingdom the breakdown of Twitter followers looks like this: