The Premier League Unveils New Brand Identity
The Premier League today unveiled its new look brand identity for season 2016/17 onwards. The league body had previously announced that it would not be seeking a new title sponsor to replace Barclays whose sponsorship of the world’s most watched soccer league finishes this season.
From the 2016/17 season, the league will simply be known as the Premier League. The new identity includes a re-imagining of the lion motif that has been included in previous incarnations of the logo. Perhaps the most striking difference is, however, the use of bold magenta, lime green and cyan colours along with the lion motif. This modern look is in stark contrast to some of the more antiquated league badges around the world which adopt heraldic overtones.