Best Social Media Campaigns

Barry Ian Thomson
Barry Ian Thomson

For those that may have missed it, social media gurus Postano compiled a summary of the best social media campaigns of 2013. The list highlights the variety of excellent campaigns, each using a particular social media channel to great effect whether it be Facebook, Twitter, Instagram or YouTube. While the Oreo – Superbowl ‘Blackout’ campaign grabbed a lot of headlines (on both sides of the Atlantic), my favourite remains the Dove ‘Real Beauty Sketches’ campaign which not only garnered a huge amount of views and shares, but also led to more than 1,800 blog articles and many mainstream press articles, and therefore reached a non-social-media-savvy audience too.

To read the full article by Alan Cassinelli, Content Marketing Specialist for Postano, follow this link http://www.postano.com/blog/10-great-examples-of-user-generated-content-campaigns

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Sky Sports to use Second Screen in battle with BT Sport

 

Barry Ian Thomson
Barry Ian Thomson

According to The Drum, Sky Sports have announced a revamp of their existing websites and the launch of a new “Football Centre Score” app to supplement the new European sports channel that launches soon. This is the latest move in a long-running battle with BT Sport over live TV sport content, broadband and telephony services.

http://www.thedrum.com/news/2014/08/09/sky-sports-rolls-out-new-second-screen-service-footy-fans